About Heather
Heather McAdoo is an American documentary photographer, nonprofit leader, and arts and culture advocate based in San Antonio, Texas. Her work is grounded in the human story, exploring themes of placemaking, identity, memory, aging, care, and cultural heritage. Through photography she examines how individuals and communities shape — and are shaped by — the environments, histories, and relationships that surround them.
With a master’s degree in museum studies and a professional background in non-profit leadership, McAdoo brings an interdisciplinary approach to visual storytelling. She is particularly interested in the ways photography can preserve lived experience, foster empathy, and create dialogue around often-overlooked social realities.
In addition to her photographic practice, McAdoo serves as Executive Director of Close The Gap in Senior Care, a 501(c)(3) non-profit organization dedicated to addressing gaps in senior care and elevating the role of caregivers through community-based solutions.
Vision
To empower individuals, organizations, and communities by providing expert consulting, impactful photography, and dedicated advocacy for arts, culture, and care
Mission
To deliver high-quality services that merge
creativity, strategy, and passion, helping clients to strengthen their visibility and achieve their goals
Frequently Asked Questions
Both! All services are customized, creating opportunities to assist individuals as well as organizations of all sizes.
Pricing varies depending on the services required. While some services come with a flat rate, in-depth contracted services may include hourly + commission or a licensing fee.
Yes. Client candidates can apply for a limited number of annual free/volunteer services. Approval is at the discretion of McAdoo Enterprises, LLC., and is based on a variety of factors, including aligned mission or project objectives.
Yes. The copyright for all images remain with the photographer unless otherwise agreed upon in contract. A basic use license is provided to clients, with additional licensing options available for purchase if requested.
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